How much should a headshot cost?

If you have considered getting a headshot you may have wondered how much it would cost you. Maybe you have gone as far as to do some research into what photographers charge for headshots you have probably seen prices ranging anywhere from a low of $50.00 to over $1000.00. Why the difference? Is this really a case of you get what you pay for?

The short answer is it depends of course.

Photographers who charge the most for headshots are typically those who have the most customers. Their high price is a product of the demand for their services. Theoretically a photographer charging top of the market rates is producing a great product which is why they have a lot of customers. But is that product any better than photographers charging lower rates?

The answer again is it depends.

One of the key considerations is what does the “price” of your headshot actually entail. For example, I currently charge $250.00 for a headshot session. This covers the pre-shoot consultation with the client, up to 60 minutes of photography (gives the client plenty of time to relax and change outfits if needed), post shoot editing, and the delivery of 1 to 5 fully edited and retouched images. Some photographers use a different model for pricing. One common alternative is to charge a sitting fee (the time you are being photographed) plus a fee for each final image. As the client it is important that you understand in advance what your final cost for the session will be.

At the end of the day your choice of photographers to use for your headshot should be based on the following factors:

  • You like their photographic style
  • You feel comfortable working with the photographer
  • And the price you’ll pay for your headshot is within your budget

If you are looking to get a new headshot I hope you will take a look at my portfolio and consider hiring me.

— Craig

Do you need a portrait or headshot? Please visit my web site or email me at

Published by

Craig Vitter

Freelance photographer

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