This evening I took advantage of Amazon‘s Give Album or Song as Gift feature for the very first time (to acquire The Essential Journey for the special someone in my life who loves cheesy 80s music). Being able to gift someone whole albums this way is pretty awesome. There are however two problems with this feature:
- You can only gift one song or album at a time. There is no way to add albums or songs to your cart and give them as a gift at the same time.
- Amazon sends an email to the recipient immediately after you buy the album or song that you are giving. There is no way to tell Amazon that you would like the recipient to get the email on say… I don’t know… Christmas?
These limitations don’t really make any sense. Amazon is such a technologically advanced company that has be ahead of the curve in the e-commerce space for more than a decade. Why is the whole MP3 buying and downloading process so limited?
